Situation:
Enverus is the most trusted knowledge and analytics platform in the energy industry, serving customers across the oil and gas, financial institutions, power, utilities and renewables segments. With backing from global private equity firm Hellman & Friedman, Enverus provides a single source platform for the management, development, and acquisition of the entire energy value chain.
Problem:
While Enverus has an existing, robust team of product marketers, the scope and breadth of the business often results in the need to support priority projects that go beyond the bandwidth or current scope of the PMM organization. In addition, addressing these major corporate initiatives often requires a proven process that guides the full PMM team in creating segment-specific deliverables in a standardized, streamlined manner. In this particular instance, Enverus wished to revisit its segment-level messaging across all business units, and needed to deliver in-market results across the business within six months.
Solution:
The Enverus team reached out to Fluvio to help establish, accelerate, and guide the project. In partnership with cross-functional leaders and in concert with project management, a Fluvio Senior Consultant and Principal Consultant embedded with Enverus. The scope of the project included 1) defining and proving out the process, and 2) executing research and messaging definition for priority segments.
With the successful, on-time delivery of new and completed messaging frameworks, buyer personas, and narrative decks, across the business, the Fluvio team’s remit expanded. The engagement quickly pivoted to support the creation of compelling messaging, collateral, and enablement to reinforce Enverus’s value throughout the entire customer journey for the enterprise Operator segment.
CLIENT INTERVIEW
We sat down and interviewed Keri Brooke, Chief Marketing Officer, to get her thoughts on our work together over the past year.
Keri Brooke
Chief Marketing Officer, Enverus
Who is Enverus?
Enverus provides organizations in the energy industry with real-time access to analytics, insights, benchmark costs, revenue data, and much more. From early-stage investment to full-scale development, Enverus delivers the actionable intelligence, in-depth analysis and speed to support our clients’ changing energy strategies. More than 300 financial institutions and more than 5,000 energy companies rely on our analytics, intelligence, and technology to make capital investment decisions and increase investor ROI.
What problems were you encountering that led you to believe a product marketing consultant could help?
With several high-visibility, high-priority projects on our plate, our product marketing teams needed a partner to both streamline execution across the function, as well as get involved at the ground level and push us over the line. Fluvio was able to quickly embed with our teams, map out a path to success, and partner with our project management organization to kick off parallel efforts.
How has Fluvio helped you?
Fluvio helped us define and execute against priority projects with assistance and expertise that went beyond high-level recommendations and execution. By proving the efficacy of their methods and creating effective deliverables at speed, they were able to simultaneously help us create quick wins and create a blueprint for teams to leverage across our segments to replicate those successes.
With the conclusion of our first major project, the Fluvio team was the obvious choice to help us tackle a significant sales enablement ask – mapping and delivering against a plan to create messaging and collateral supporting our most important clients at every step of the customer journey. By leveraging cross-functional input and getting buy-in at every stage, Fluvio created a comprehensive library of materials that excited our customer success teams and paved the way for additional segments to deliver similarly impactful assets.
“Fluvio delivered quality work at a speed that was faster than we anticipated, all while generating internal excitement and alignment around the initiatives. Some consultants are hesitant to or won’t execute beyond providing recommendations; our work with the Fluvio team proved that capable help is a true accelerator for our product marketing function.”
What are some of the benefits you’ve experienced since you kicked off the partnership?
The number one benefit of working with Fluvio has been the excitement they’ve created across the business for our key initiatives. Whether they are building confidence with the product marketing team on how we’ll accomplish ambitious messaging projects, or generating positive sentiments from customer success teams from day one, Fluvio’s efforts consistently resulted in improved alignment in and excitement about the investments we’re making in product marketing.
What does Fluvio offer that is unique compared to other consulting firms you may have worked with in the past?
Beyond a well-thought-out, repeatable process for each initiative, the key to our success with Fluvio was their model of being fully integrated across our team. By partnering with both the PMMs for each segment and the broader teams that support the business units, Fluvio drove alignment at each stage of each project and secured buy-in through continual testing and refinement. Several other consultants we’ve worked with before simply couldn’t deliver their level of alignment or work product quality. We appreciate how well and how quickly Fluvio got to know our business and the work we want to do.