Andy McCotter-Bicknell: Head of CI at Apollo on The Future of GTM Tech, How to Accelerate Your Career, & How to Build a CI Program
On this episode of Embracing Erosion, Devon chats with Andy McCotter-Bicknell, the Head of Competitive Intelligence at Apollo. They discuss how to accelerate your career, the branding implications of being acquired, the future of go-to-market tech, how to initially build out a CI program, defining competitors vs alternatives, his vision for his community, Healthy Competition, and much more. Enjoy!