Featured
Case Study: Black Crow AI
Case Study: Black Crow AI

We sat down and interviewed JoAnn Martin, Chief Revenue Officer, to get her thoughts on Black Crow AI’s product marketing consulting engagement with Fluvio.

Mastering the Software Launch Process: Part 2
Mastering the Software Launch Process: Part 2

In Part 1 of Master the Software Launch Process, we talked about assembling a cross-functional team, defining release ties, and setting lifecycle stages. Now, with those components in place, our client proceeded to define critical launch cadence components. Read on to learn more about the importance of realistic timelines, structured meetings, and open communication.

Balancing Expertise and Self-Doubt: Overcoming Imposter Syndrome
Balancing Expertise and Self-Doubt: Overcoming Imposter Syndrome

Product marketing leaders are often seen as the ones with all the answers. Especially in my role as a consultant, there's pressure to be the expert in every aspect of product marketing. Even with deep experience, I've felt the creeping sense that I'm somehow unqualified and out of my depth when facing unfamiliar territory – the feeling more commonly known as imposter syndrome.

Podcast: Embracing Erosion, Episode 46
Podcast: Embracing Erosion, Episode 46

On this episode of Embracing Erosion, Devon sits down with Cody Bender, Chief Product Officer at Boardable, to explore how his diverse experience across multiple industries has equipped him to innovate in the nonprofit tech space.

Adapting Your GTM Process to Make the Most of Acquisitions
Adapting Your GTM Process to Make the Most of Acquisitions

For both new and experienced product marketers, developing the instincts and skills to manage acquisitions depends upon the vicissitudes of your company’s acquisition strategy – and the ebb and flow of the M&A market. In this article, we share some of the typical challenges you may face and offer tips to help you use components of a repeatable go-to-market (GTM) process to manage the approaching tsunami, while helping your company realize the value of the acquisition.

Podcast: Embracing Erosion, Episode 45
Podcast: Embracing Erosion, Episode 45

On this episode of Embracing Erosion, Devon chats with Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub).

Mastering the Software Launch Process: Part 1
Mastering the Software Launch Process: Part 1

As a product marketer, orchestrating a successful launch is critical for driving adoption, generating buzz, and ultimately, contributing to your company’s bottom line.

Podcast: Embracing Erosion, Episode 44
Podcast: Embracing Erosion, Episode 44

On this episode of Embracing Erosion, Devon chats with Fluvio Principals, Shari Diamond and Tom Crist.

How to Build an ROI Calculator for B2B Marketing
How to Build an ROI Calculator for B2B Marketing

A big part of the job of your product marketing (PMM) team is helping the Go-to-Market (GTM) teams show the business value of your solution. There are several ways to do this, including customer case studies and strong reviews on third-party review sites, like G2 and Capterra. Another way is to show quantified value in the form of Return on Investment (ROI) using an ROI Calculator.

Case Study: ABC Fitness
Case Study: ABC Fitness

We sat down and interviewed Candice Mueller, Vice President of Platform Marketing, to get her thoughts on ABC’s product marketing consulting engagement with Fluvio.

Archive