WRITTEN BY Erica Foster, Senior Consultant
In 2021, our founder Devon O'Rourke wrote a great article on what a marketecture is and why you need one. It outlines the steps to take to build a simple marketecture, and I’ve recently used a variation of those steps to run a few marketecture workshops for Fluvio clients.
What are Fluvio Marketecture Workshops?
In our workshop, we work to help organizations answer questions like:
What exactly do we call a product?
What do we call a feature?
How do we organize products and features so that prospects and customers know exactly what we do?
We take all of these valuable discussions and assess, refine, and (potentially) rename products and features to showcase them in a way that makes it easy for prospects and customers to understand how products and/or services work together to orchestrate a solution to a problem.
Clients walk away with a well-defined marketecture that sets a foundation for long-term flexibility and growth.
Simple Marketecture Example
What have I learned running Fluvio Marketecture Workshops?
Here’s what I learned running Fluvio’s Marketecture Workshop for recent clients:
It may seem simple to get everyone on the same page about how to define a product and how to define a feature, but this usually brings out some spirited debate!
The exercise of defining a marketecture is difficult – there’s no one right way to do it, and it depends on the goals of the organization.
It’s a constant struggle to not let prior habits and ways of doing things get in the way of progress, and really challenge the status quo to create something new.