Gain alignment & Build GTM Momentum
Fluvio offers a collection of workshops for technology companies looking to refine their positioning and messaging, and optimize their go-to-market strategy.
Our workshops guide participants through a series of exercises that are designed to help leaders ideate and align on foundational go-to-market elements. Teams walk away with tangible outputs based on the session.
Our workshop Offerings
Positioning & Messaging Workshop
Align key stakeholders around core positioning & messaging components like value propositions, differentiators, and unique value delivered to customers.
You’ll walk away with a positioning north star to rally your organization around, and a clear messaging framework to guide strategic initiatives.
MARKETECTURE WORKSHOP
Create a marketecture that easily communicates your company's offerings to potential customers.
You’ll leave with a definition of current products, features, and/or capabilities included in a view of a current or aspirational marketecture.
PMM Upleveling Workshop
Uplevel existing product marketing teams in designated areas based on our proprietary Fluvio GTM Model.
Your product marketer’s will learn from subject matter experts, and walk away with knowledge, frameworks, and confidence to be better PMMs.
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“As a fast growing business, we were struggling to zoom out and assess our communication strategy and competitive positioning. We were just too close to the product. Fluvio has successfully helped us with this process using an outcome oriented approach.”
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Case Studies
“The workshop drove clarity for our team and encouraged brevity in how we articulated our value proposition in our messaging. It also uncovered the need to structure the messaging in a way that aligned to our stakeholders’ most compelling challenges.”
Revsure Case Study
“Fluvio helped us get clear on how we talk about the value of our products and drove alignment with a diverse set of stakeholders. The workshop delivered crisp messaging. The exercises during the workshop had us collaborating across departments, and challenged us to think in ways we hadn’t in the past.”
Nerdio Case STudy
“The collaboration of individual ideas removed the risk of groupthink and allowed us to successfully get everyone’s voice heard. Ultimately, we were able to combine all of our individual thoughts into some ‘aha’ insights.”
Winware Case Study
OUR PROCESS
1) Initial discussion
First, we’ll chat about your workshop requirements – goals, timeline, participants, and everything else needed for planning and align on a plan for delivery.
2) Workshop Delivery
Then, we’ll facilitate the workshop (in-person or remote) based on our initial discussion, tailored to the needs of your organization.
3) Output Review
After the workshop, we’ll review the insights and key outputs (i.e. messaging framework, positioning document, or defined marketecture) from the workshop exercises.