Tony Yang: Startup Growth Advisor on the Six Stages of the Buyer Journey & How to Create Demand
On this episode of Embracing Erosion, Devon chats with Tony Yang, the Growth Advisor to portfolio companies at Mucker Capital and MuckerLab, and the CEO & Co-founder of RevOptica. They discuss how early-stage companies need to think about growth, the most common mistakes startups make, product-centric messaging vs outcome-based messaging, the difference between demand creation and demand capture, and much more. Enjoy!