Introducing Fluvio Pathways: Elevating Your Product Marketing Team’s Impact
WRITTEN By Fluvio Principal, Shari Diamond
In today’s fast-moving market, product marketing teams are expected to be a jack of all trades when it comes to strategic growth drivers. PMMs are often tasked with understanding the market opportunity for a product, translating the competitive landscape, serving as the internal voice of the customer, positioning a product to succeed, building a narrative and go-to-market messaging, and enabling internal teams with materials to help pull all of these elements together.
Unfortunately, PMM teams frequently lack the structured training and real-world frameworks needed to truly deliver business impact. That’s where Fluvio Pathways comes in.
Pathways is Fluvio’s new hands-on product marketing training program. It’s designed for product marketing leaders who want to uplevel their team’s knowledge and effectiveness. Our three-part curriculum is centered around our GTM Model, and focuses on Inbound, Outbound, and Accelerator frameworks.
Why Pathways?
Taught by seasoned PMM experts: Unlike other training programs, Pathways is taught by Fluvio consultants: experienced and seasoned PMM experts who have helped countless companies of varying organizational sizes, industries and structure solve their biggest strategic challenges and ultimately drive revenue.
Frameworks and takeaways: Our training program incorporates best practices and case studies so participants can visualize and apply all of the concepts. We also integrate actionable tools and frameworks that participants can immediately apply to their day-to-day roles.
Live application: Finally, our courses integrate a working ‘masterclass’ where real-world examples are applied to that day’s lessons, meaning that all participants walk away with work product that’s ready to be put into market.
Pathways Certified: At the end of each training, participants who have completed the program will earn a Fluvio Pathways Certification and digital badge. This can be displayed on company websites and LinkedIn profiles, validating the team’s expertise in each area of strategic product marketing and signaling credibility to stakeholders and the market.
How It Works
Pathways is available live or remotely and includes:
✅ Pre-read materials to set the foundation
✅ Expert-led training sessions with real-world examples and templates
✅ Application activities to ensure immediate relevance to your team’s work
By the end of the program, your team will have a solid grasp of core PMM foundations, hands-on experience applying proven frameworks, and the confidence to execute impactful strategies.