Fluvio Workshops: What to Expect and Why They Work

WRITTEN By Fluvio consultant, Lyle Burns and FLUVIO Principal, Shari Diamond

Startups move fast—priorities shift, products evolve, and the market struggles to keep up. Without clarity and alignment, growth stalls. That’s why we created two workshops designed to bring focus and momentum to your go-to-market strategy.

To help start-ups achieve alignment and clarity, we’ve developed two key workshops:

  • Positioning and Messaging Workshop

  • Marketecture Workshop

Do I need a Messaging and Positioning Workshop? 

Misaligned messaging and positioning confuses customers, creating uncertainty about your product’s value. This misalignment cascades internally, affecting sales, marketing, and product strategy.

The right positioning:

  • Increases brand awareness

  • Attracts the right customers

  • Differentiates a brand and product from competitors

  • Drives sales

  • Justifies premium pricing

  • Helps guide product innovation as you prioritize development that solidifies your positioning

Positioning and messaging work together—messaging brings positioning to life by crafting a compelling narrative that resonates with your target audience.

Do I Need a Marketecture Workshop?

Is your product offering disorganized and undefined? Do you have confusion from sales and marketing on how to best descibe your product, its features and the value they bring to customers? If so, a marketecture workshop would be for you.

With a well-defined marketecture, your organization can:

  • Align roadmap planning with market needs

  • Clarify pricing structures for maximum value

  • Empower sales and customer success for better cross-sells and upsells

  • Improve the buying experience

  • Strengthen product messaging and marketing

This clarity propels revenue growth, speeds up decision-making, and improves the customer experience to drive long-term success.

It’s scary how many issues can arise just from lack of clarity and alignment of positioning, messaging, and marketecture. This is why it is especially important that our workshops guide you and your team to a north star that creates confidence and certainty throughout the organization. 

Our Workshop Approach:

A successful workshop begins with getting the right voices in the room. Key stakeholders from across the organization come together to go through a series of guided discussions and activities. By fostering an inclusive, open-minded environment, we uncover misalignment, extract insights, generate ideas, and drive consensus.

Through tried and true exercises and frameworks to stoke fruitful discussions among key stakeholders, we draw out the true value of your offering, identify what’s most important to your customers, and how you differentiate versus competitors. Some of the exercises include: 

  • Business Roadmapping

  • Positioning Matrices

  • Differentiation Identification

  • Value Proposition Development

  • And more

These discussions and exercises are tailored based on the organization’s needs, goals, and existing levels of customer data and research. Throughout the workshop the inputs are validated and voted upon. 

Following the workshop, Fluvio distills insights into actionable outputs that fuel your go-to-market strategy, including:

  • Clear and concise positioning maps

  • Messaging frameworks to use to guide both strategic and tactical initiatives

  • A Marketecture that easily communicates your company’s offerings

With this new internal alignment, your organization is ready to accelerate growth with clarity and confidence.

Ready to align your team and accelerate growth? Contact us to schedule your workshop