Situation:
Nasdaq’s history of powering public marketplaces across the world, combined with industry-leading market and investment data, data management services, and analytics, empowers investors in an increasingly complex investing landscape.
Problem:
As Nasdaq grew its asset owners solutions, they needed help driving unified messaging and go-to-market planning. They lacked the product marketing experience and bandwidth internally, and needed to accelerate the growth of the function within their organization and build the foundation of their go-to-market strategy.
Solution:
Fluvio embedded a team of 2 consultants that standardized and rolled out a go-to-market process across the organization, resulting in a streamlined approach to launch new products and increased alignment across Product and Commercial teams.
Client Interview
We sat down and interviewed Nasdaq’s Associate Vice President of Marketing, Brian Carroll to get his thoughts on our work together over the past year.
Brian Carroll
Associate Vice President of Marketing at Nasdaq
“Fluvio stepped in with strategic guidance to connect the Nasdaq Asset Owners Solutions story with external go-to-market processes. This partnership has given us many tools to continue building the product marketing function at Nasdaq and consequently confidence across the organization.”
What problems were you encountering that led you to believe a product marketing consulting firm could help?
As Nasdaq grew its asset owners solutions, we needed help driving unified messaging and go-to-market planning. We lacked the product marketing experience and bandwidth internally, so we believed a product marketing consultant could help us accelerate the growth of the function within our organization while building the foundations for our go-to-market strategy.
How has Fluvio helped you?
Fluvio helped us standardize a go-to-market process across the organization. Their experience in driving GTM best practices has resulted in a streamlined and centralized approach to launch new products that we’re excited to continue using and improving.
What are some of the benefits you’ve experienced since you kicked off the partnership?
Fluvio has helped us accelerate the growth of our product marketing capabilities, specifically in GTM planning and competitive intelligence. We’ve seen increased alignment across functional teams, and our sales team is excited to continue using the growing Klue database to improve their conversations and talk tracks.
What does Fluvio offer that is unique compared to other consulting firms you may have worked with in the past?
They embedded themselves and grew their knowledge of the institutional investment ecosystem quickly, but most importantly, they were nimble and always ready to adapt to new Nasdaq priorities as they showed up.
They quickly applied what they learned into key foundational pieces for us, such as a new messaging framework to drive organizational alignment and using that to develop a narrative deck for our sales team. They integrated themselves with important stakeholders, which greatly contributed to their success in customizing a GTM process that is repeatable and scalable for our organization.