Introducing, Fluvio Ventures
WRITTEN BY DEVON O’ROURKE, FOUNDER & MANAGING PARTNER
Today marks a significant and unique evolution in our firm’s history; we’re unveiling a small investment arm we’re calling Fluvio Ventures.
With the launch of Fluvio Ventures, Fluvio now offers a more complete suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle.
What is Fluvio Ventures?
Fluvio Ventures is a venture syndicate led and run by Fluvio and backed by a community of product marketing professionals, GTM leaders, and seasoned operators.
Leveraging our experience helping technology and software companies install processes and mechanisms to scale more effectively and efficiently, we invest in and advise companies that are indicating signals of product-market fit and customer traction and help them get to their next stage of growth.
Why are we launching a venture arm?
Fluvio has experienced strong demand and traction for our consulting services (lifetime NPS of +82) that help mid-market and enterprise tech businesses tackle their most critical, strategic go-to-market challenges. While we have worked with, and continue to work with, startups to establish product marketing foundations, we see a significant opportunity to add value to early-stage businesses that are looking to get to their next stage of growth via funding and product marketing advisory services. With this launch, we deepen our offering and provide a more comprehensive suite of product marketing services to help new and existing clients find sustainable growth.
How is Fluvio Ventures a unique opportunity for startups?
Fluvio Ventures allows startups to secure funding with benefits. With Fluvio Ventures, startups can bring product marketing and GTM leaders onto their cap tables and into their day-to-day operations.
We aren’t your standard angel investor or VC firm. With a core consulting business that has helped dozens of software and technology businesses find product-market fit, establish go-to-market strategies, and deliver high-impact campaigns, Fluvio Ventures provides a select group of startups access to funding and proven product marketing techniques that excel in fast-paced, high-growth environments. Fluvio Venture portfolio companies are partnering with THE firm software and technology companies turn to with their most critical, strategic go-to-market challenges.
What companies do we invest in?
We invest in Seed and Series A startups that are post-product-market fit (generating revenue, ready to scale) and are looking for product marketing, strategic messaging, and/or go-to-market guidance to get them to the next stage of growth. We are extremely selective, each year we plan to invest in 1 to 4 companies we feel strongly about and want to partner with to help build sustainable growth. While our preference is to invest in existing clients and partners, we allow any startups that believe they are a great fit to apply for funding via a form on our website.
What does the investment process look like?
Once an application is submitted, we review it and get back to you with any potential next steps within 5 business days. Our process consists of 1) an initial application review, 2) a deal screener call, 3) due diligence including customer interviews, 4) a final investment review/decision, and 5) deal closure/SPV funding. In total, the process can take anywhere from 4 to 12 weeks.
How can Fluvio Ventures help investors or nascent investors break into better investment opportunities?
Fluvio Ventures allows individuals to break into angel investing and get unprecedented access to startup investment opportunities on a deal-by-deal basis with as little as $1k.
There is a clear trend toward the democratization of private company investing (or startup/angel investing). These investment opportunities, which historically have been reserved solely for the wealthy and well-connected, are quickly becoming more accessible to a broader audience thanks to investment syndicates (spearheaded by AngelList). A syndicate is a group of investors that pools their capital to invest in deals (think crowdfunding). We’re excited to build our own syndicate, and in turn, provide our network with access to unique startup investment opportunities.
All Fluvio Ventures deals have been thoroughly vetted by Fluvio’s team and network of product marketing leaders, consultants, and operators who are uniquely positioned to identify companies signaling early product-market fit. Our diligence process is thorough and we are extremely selective; despite engaging in in-depth consulting engagements with dozens of companies each quarter, we only offer Fluvio Venture investments in the few companies we feel strongly have immense upside. With Fluvio Ventures, you invest alongside a firm whose incentives are aligned with yours and who actively helps portfolio companies install and scale go-to-market models.
How can I invest!?
Apply to the Fluvio Ventures syndicate on AngelList to receive investment opportunities as soon as they are available. Once you apply to the syndicate, we will review and accept or reject your application within a week. To improve your chances of being accepted, we encourage you to provide the following in your application message:
A link to your AngelList profile
Your bio from your AngelList profile
Interested in hearing more about Fluvio Ventures?