Jason Oakley: How to Build a Category, LinkedIn Content Strategies, How to Approach Segmentation, & Product Packaging
On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!