2024 Predictions & Trends with Jason Oakley & Derek Osgood
On this episode of Embracing Erosion, Devon sits down to make 2024 predictions alongside Jason Oakley (Founder of Productive PMM) and Derek Osgood (Co-founder and CEO of Ignition). Looking into 2024, they make predictions such as the continued convergence of product management and product marketing roles, B2B influencers now securing media budgets, AI creating a wider gap between average and great product marketers, a pivoted emphasis on retention and upsells, and a whole lot more.