After 6 months of working together, we sat down and interviewed Diligent’s former Director of Product Marketing and the current Vice President of Product Marketing at Optoro, Mckenzie Harper to get her thoughts on our work together.
Mckenzie Harper
VP of Product Marketing at Optoro (formerly of Diligent)
Who is Diligent?
Diligent is the largest Governance, Risk, & Compliance (GRC) software provider in the world, offering the first truly integrated GRC platform that connects boards and leadership teams with the people, data, and insights they need to maintain the integrity of day to day operations — to do the right thing and answer the question, “How do I know I am not missing something?”.
What problems were you encountering that led you to believe a product marketing consultant could help?
At any fast paced tech company, it is difficult to bring on resources and talent as quickly as the business is growing. Teams need smart, driven individuals who can help build internal relationships, own projects, and serve the needs of the business as true employees. Prior to Fluvio, it was nearly impossible to find Product Marketing consultants or contractors that could learn quickly, adapt to the business, and fill the needs of the business in what feels like the blink of an eye.
How has Fluvio helped you?
Fluvio has worked with in-house Product Marketing and cross functional teams to fuel some of the largest product launches in-market. From Diligent’s Cyber Risk Scorecard, the first of its kind, to Diligent’s Executive Compensation Solutions, these solutions are gaining media attention and helping Diligent gain critical momentum as a game changer in the market. Fluvio has been instrumental in providing additional resources and partnership to build and execute go-to-market strategies.
What does Fluvio offer that is unique compared to other consulting firms you may have worked with in the past?
In addition to the above, Fluvio is an excellent thought partner at all levels of the organization, including executives and Product Marketing leadership teams. Fluvio brings Product Marketing best practices, while also respecting the organization’s existing culture and rhythm of operating.
What are some of the benefits you’ve experienced since you kicked off the partnership?
One of the best things about working with Fluvio is that we all become better Product Marketers by sharing ideas and working with the best in the business. It’s one of those partnerships where you experience mutual learning and truly enjoy going to meetings together! I will hire Fluvio time and time again and look forward to working together in the future.