Who is Worldpay for Platforms?
Worldpay for Platforms empowers software companies that serve small-to-medium sized businesses to advance their users’ experiences by seamlessly embedding payments and finance features into their software or platform through a single integration. Parent company Worldpay processes over 40 billion transactions across 146 countries and 135 currencies.
Situation
Coming off its spin-out from FIS, Worldpay for Platforms was in a unique position to accelerate growth for its partners but required a new product delivery and go-to-market (GTM) operating model to increase the volume and velocity of product innovation to market.
Solution
Fluvio’s embedded expert team partnered with the Worldpay for Platforms Product Marketing and GTM Team to stand up more effective and repeatable GTM motions across the organization, helping to up-level individual launches while establishing an expansive playbook to ensure success at scale.
CLIENT TESTIMONIAL
Ernie Buday
Head of Product Marketing and GTM , Worldpay for Platforms
“The viewpoints and practical solutions Fluvio brought to the table were greatly valued. Being able to count on the Fluvio team to help us build the airplane while we were flying it in the air enabled us to build the new model and get product to market simultaneously.
This design-build approach resulted in an actionable playbook for all functions with a stake in our Product Delivery and GTM success.”