Situation:
Nerdio specializes in optimizing native Microsoft cloud technologies and providing virtual desktop management solutions for enterprise businesses and Managed Service Providers (MSPs). Their platform enables organizations to easily deploy and manage virtual desktop environments, allowing employees to access their workspaces and applications from any device, anywhere. Nerdio's comprehensive and unified management streamlines the process of setting up and maintaining virtual desktops, applications, and physical endpoints, providing enhanced security, flexibility, and scalability for businesses of all sizes.
Problem:
With Nerdio recently addressing new problem domains around application management & endpoint management, Nerdio’s leadership team, were looking to align on the best way to clearly articulate their company’s value proposition. Since their product now covered a wider range of use cases and potential audiences, they lacked a clearly defined messaging approach that encompassed all use cases and personas. Nerdio sought help building compelling messaging that spoke to their unique differentiators and succinctly summarized what they do in a way that appealed both broadly and to the needs of different audiences. An upcoming website refresh meant this messaging needed to be built and updated quickly, and enable sales to effectively bring new pricing/packaging to market to support aggressive revenue goals in 2024.
Amol Dalvi
VP of Product at Nerdio
“Fluvio helped us get clear on how we talk about the value of our products and drove alignment with a diverse set of stakeholders. The workshop delivered crisp messaging. The exercises during the workshop had us collaborating across departments, and challenged us to think in ways we hadn’t in the past.”
Solution:
Fluvio developed a tailored positioning and messaging workshop for the Nerdio leadership team with the goals of aligning them on Nerdio’s core value, narrowing in on the characteristics of their best customers, and ultimately identifying which customer challenges Nerdio’s products solves. Participants were guided through a series of engaging exercises designed to parse out foundational go-to-market elements.
With each member of the team sharing their thoughts and input throughout the 5-hour workshop, the group was able to take the designated time to have some much-needed discussions that ultimately produced a number of insights, “aha” moments and cross-functional alignment.
After the workshop, The Fluvio team worked to deliver a messaging framework built from the insights that came out of the workshop that leadership is aligned on and the company can rally around. Additionally, Nerdio activated key messaging from the framework across their website.