The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. So as you begin to determine how you could quantify product marketing at your organization, let’s first consider what’s possible from a metrics perspective.
There is no definitive framework or guide for measuring the success of product marketing. The reality is that most product marketing success metrics are influenced by the actions of other functions, so it’s almost always a proxy and never directly attributed to product marketing.
Which begs the question: how can we measure success purely from a product marketing perspective?
Is the idea of consolidating all of the potential personas you might come in contact with during a sales cycle overwhelming you to no end? Are you spending team meetings getting bogged down in customer titles and industry nuances?
It sounds like you are in need of a simplification tool that has the potential to completely change the way you and your internal teams are talking about your customers. Enter Archetypes.
Nearly a year ago, we unveiled the proprietary Fluvio GTM Model, a comprehensive approach to guide the creation of an effective, repeatable go-to-market process any company can and should adopt.
In this three-part blog series, we’ll dive into how to approach addressing each major element of the Fluvio GTM Model with your team, starting with Inbound activities that create a solid foundation for every market-facing motion
Becoming a PMM can be as challenging as it is exciting. Understandably, mastery in product marketing doesn't happen overnight—it's a journey that requires time, effort, and a wealth of hands-on experience. Here are some strategies that will help you navigate your early days as a first-time PMM, giving you a head start and setting you up for success.
On this episode of Embracing Erosion, Devon chats with Jason Grunberg, the Chief Marketing Officer at Bluecore, the retail marketing platform for some of the world’s largest retail brands.
As a product marketer, you're the driving force behind product launches. Your success hinges on building a deep understanding of three critical areas: the market, the customer, and your product. To maintain a pulse on the market and facilitate cross-functional collaboration, you need to have comprehensive market research.
In the complex dynamics of product development and marketing, the alliance between Product Managers (PMs) and Product Marketing Managers (PMMs) can be formidable. However, this partnership can quickly create friction and disjointed goals if improperly managed. To solve this, multiple strategic approaches can enhance the synergy between your PM and PMM teams.
In this post, we'll cover when and when not to add a new persona to your GTM motion, opportunities and pitfalls when adding a new persona, how to research a new persona, how to ensure a smooth enablement process, as well as how to ensure the new persona fits into existing product marketing strategies.
