Today marks a significant and unique evolution in our firm’s history; we’re unveiling a small investment arm we’re calling Fluvio Ventures. 

With the launch of Fluvio Ventures, Fluvio now offers a more complete suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle.

Official market launch is one of the most critical and high-risk points of the product development process. If you have the right framework in place, launches can systematically be more successful and drive awareness, adoption, engagement, revenue, and even unlock new market segments.

On this episode of Embracing Erosion, Devon chats with Rowan Noronha, the founder of the Product Marketing Community and an advisor to both high-growth and enterprise companies such as Gong and Clari to name a few.

We sat down with Al Dea, Founder of Betterwork Lab and host of the Product Marketing Careers podcast, about identifying product marketing talent and some of the challenges and opportunities in doing so.

On this episode of Embracing Erosion, Devon chats with Adam Oliver, the founder of the product consultancy, Crafted.

On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having product marketing report into Product vs Marketing, and much more. Enjoy!

We sat with Nicole Rowe, iProov’s Chief Marketing Officer, for her thoughts on Fluvio’s one-year engagement with the organization.

If you are in technology, you have likely heard of Product-Led Growth or PLG. While this is a new trend in tech, the concept behind PLG is simple and has been around for a long time. Many roles benefit from PLG, but product marketers gain a unique advantage.  Why? Because PLG is a gold mine of customer information. 

On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!

First-half strength in the technology market followed by a broadly unstable macroeconomic backdrop in the second half of 2022 led to a challenging, but resilient third year for Fluvio. 

On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!