Every day, product marketers work tirelessly to drive strategy and alignment – yet somehow, they often struggle to make their impact stick. In most cases, PMM teams don’t struggle because they lack talent or execution. Instead, they struggle because of organizational misalignment.

At Fluvio Ventures, we are committed to supporting visionary companies that embrace disruption and redefine technology's role in our lives. Today, we are excited to announce our investments in two companies that are pulling us into the future: Winware and Webless.

This article provides guidance for scaling product marketing thoughtfully, ensuring your company’s strategic growth is consistently supported by an evolving, effective, and well-structured PMM team.

We sat down with Liz Urheim, CMO, and Heather Hooks, VP of Product Marketing & Enablement, to get their thoughts on Fluvio’s work with Verifone.  

Whether it’s brand positioning, a product launch, or AMB campaigns, creating a solid foundation keeps the tower from toppling. In this article, we explore what happens in the first 18 months in this scenario.

On this episode of Embracing Erosion, Devon sits down with Rahim Kaba, the VP Analyst at Gartner, focused on the product marketing discipline.

To understand today’s PMM hiring challenges, Fluvio conducted a focused survey of 81 experienced PMM candidates, spanning IC to VP levels, in May 2025 — combined with our ongoing work advising product marketing teams.

The research reveals a hiring landscape defined by role ambiguity, organizational immaturity, and inefficient hiring processes. Despite increasing recognition of the importance of PMM, many companies continue to approach hiring in ways that undermine their ability to attract and retain effective PMM leaders.

On this episode of Embracing Erosion, Devon sits down with Karen Budell, CMO of Totango, an enterprise leader in customer success software. Karen was also named one of Pavilion’s “50 CMOs to Watch.”

Let’s face it – today’s job market for product marketers is more dynamic and demanding than ever. Whether you're navigating post-layoff transitions or proactively seeking your next career leap, it’s clear that standing out requires more than just a polished resume.

At Fluvio, we’ve helped countless product marketers and hiring teams find the right fit through our curated job board and recruiting services. Here’s a guide to help you, as a product marketing candidate, put your best foot forward and tap into the opportunities that truly match your skills and ambitions.

How do you spot those high-potential candidates who might not check all the traditional boxes? Here are five often-overlooked competencies that signal someone could thrive in a PMM role, even if they’ve never had the title.

This post illustrates how positioning and messaging deliver on the cumulative value of the Fluvio GTM Framework. We’ll look at the ultimate impact, the prerequisites for success, and some practical advice on developing them as a cross-functional muscle in your launches.

Pathways is Fluvio’s new hands-on product marketing training program. It’s designed for product marketing leaders who want to uplevel their team’s knowledge and effectiveness. Our three-part curriculum is centered around our GTM Model, and focuses on Inbound, Outbound, and Accelerator frameworks.

Startups move fast—priorities shift, products evolve, and the market struggles to keep up. Without clarity and alignment, growth stalls. That’s why we created two workshops designed to bring focus and momentum to your go-to-market strategy.

In this post, we’ll break down a data-driven approach to generating a high volume of impactful case studies in a way that flows hand-in-hand with your revenue and customer success partners.

For any high-growth company, an effective go-to-market (GTM) strategy is essential. Attentive, a leader in personalized messaging solutions, recognized the need to refine their GTM process to improve efficiency, accountability, and cross-functional alignment. Fluvio stepped in with a structured framework designed to enhance communication, streamline execution, and ensure successful product launches.

A great product launch isn’t just about getting a feature out the door—it’s about ensuring it delivers real value to customers and drives the desired business impact. In the fourth and final installment of Mastering the Soft Launch Process, we’ll focus on what happens after launch—how to measure success, gather insights, and refine your approach for future releases.

Today marks an exciting milestone for Fluvio as we expand our offerings with the launch of the Fluvio Job Board, a curated platform exclusively for product marketing professionals and companies that value their expertise.

In Part 3 of Mastering the Soft Launch Process, we’ll talk about documenting a robust launch plan, creating a diverse range of assets, and enabling internal and external teams.

We sat down and interviewed Topher Stephenson, Senior Director of Product & Partner Marketing, to get his thoughts on Drata’s product marketing consulting engagement with Fluvio.

We sat down and interviewed Summer Daoud, VP of Product Marketing, to get her thoughts on Attentive’s product marketing consulting engagement with Fluvio.