The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. So as you begin to determine how you could quantify product marketing at your organization, let’s first consider what’s possible from a metrics perspective.
Despite a muted tech industry throughout 2024, Fluvio seized the opportunity to expand our services and address the most pressing go-to-market (GTM) challenges for mid-market and enterprise clients. These efforts culminated in a historically strong fourth quarter, propelling us to grow revenue for the fifth consecutive year and reaccelerating YoY growth from 3% in 2023 to 7.6% in 2024.
In Part 1 of Master the Software Launch Process, we talked about assembling a cross-functional team, defining release ties, and setting lifecycle stages. Now, with those components in place, our client proceeded to define critical launch cadence components. Read on to learn more about the importance of realistic timelines, structured meetings, and open communication.
Product marketing leaders are often seen as the ones with all the answers. Especially in my role as a consultant, there's pressure to be the expert in every aspect of product marketing. Even with deep experience, I've felt the creeping sense that I'm somehow unqualified and out of my depth when facing unfamiliar territory – the feeling more commonly known as imposter syndrome.
For both new and experienced product marketers, developing the instincts and skills to manage acquisitions depends upon the vicissitudes of your company’s acquisition strategy – and the ebb and flow of the M&A market. In this article, we share some of the typical challenges you may face and offer tips to help you use components of a repeatable go-to-market (GTM) process to manage the approaching tsunami, while helping your company realize the value of the acquisition.
A big part of the job of your product marketing (PMM) team is helping the Go-to-Market (GTM) teams show the business value of your solution. There are several ways to do this, including customer case studies and strong reviews on third-party review sites, like G2 and Capterra. Another way is to show quantified value in the form of Return on Investment (ROI) using an ROI Calculator.
While AI tooling is taking the world by storm, AI usage is still nascent in the field of product marketing. AI tools are underutilized by PMMs; with only 53.6% of product marketers indicating they’re using AI tools to enhance their product marketing strategies. Let’s take a look at how product marketers can begin leveraging AI tools now and in the future.
