We sat down and interviewed JoAnn Martin, Chief Revenue Officer, to get her thoughts on Black Crow AI’s product marketing consulting engagement with Fluvio.

In Part 1 of Master the Software Launch Process, we talked about assembling a cross-functional team, defining release ties, and setting lifecycle stages. Now, with those components in place, our client proceeded to define critical launch cadence components. Read on to learn more about the importance of realistic timelines, structured meetings, and open communication.

Product marketing leaders are often seen as the ones with all the answers. Especially in my role as a consultant, there's pressure to be the expert in every aspect of product marketing. Even with deep experience, I've felt the creeping sense that I'm somehow unqualified and out of my depth when facing unfamiliar territory – the feeling more commonly known as imposter syndrome.

On this episode of Embracing Erosion, Devon sits down with Cody Bender, Chief Product Officer at Boardable, to explore how his diverse experience across multiple industries has equipped him to innovate in the nonprofit tech space.

For both new and experienced product marketers, developing the instincts and skills to manage acquisitions depends upon the vicissitudes of your company’s acquisition strategy – and the ebb and flow of the M&A market. In this article, we share some of the typical challenges you may face and offer tips to help you use components of a repeatable go-to-market (GTM) process to manage the approaching tsunami, while helping your company realize the value of the acquisition.

On this episode of Embracing Erosion, Devon chats with Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub).

As a product marketer, orchestrating a successful launch is critical for driving adoption, generating buzz, and ultimately, contributing to your company’s bottom line.

On this episode of Embracing Erosion, Devon chats with Fluvio Principals, Shari Diamond and Tom Crist.

A big part of the job of your product marketing (PMM) team is helping the Go-to-Market (GTM) teams show the business value of your solution. There are several ways to do this, including customer case studies and strong reviews on third-party review sites, like G2 and Capterra. Another way is to show quantified value in the form of Return on Investment (ROI) using an ROI Calculator.

We sat down and interviewed Candice Mueller, Vice President of Platform Marketing, to get her thoughts on ABC’s product marketing consulting engagement with Fluvio.

On this episode of Embracing Erosion, Devon chats with Alex Pattis, the General Partner of Riverside Ventures and founding team member of Hampton.

On this episode of Embracing Erosion, Devon chats with friend of the pod and Ignition CEO, Derek Osgood. They discuss the launch of Ignition 2.0, updates to their GTM strategy, and the state of B2B software. Enjoy!

On this episode of Embracing Erosion, Devon chats with Amanda Groves, the VP of Product Marketing at Enable and one of Sharebird’s Top 100 Product Marketing Leaders in 2022 and 2023.

While AI tooling is taking the world by storm, AI usage is still nascent in the field of product marketing. AI tools are underutilized by PMMs; with only 53.6% of product marketers indicating they’re using AI tools to enhance their product marketing strategies. Let’s take a look at how product marketers can begin leveraging AI tools now and in the future. 

On this episode of Embracing Erosion, Devon chats with seasoned tech CPO and GM, Scott Gaines.

We sat down and interviewed Ernie Buday, Head of Product Marketing at Worldpay, to get his thoughts on our work together.

On this episode of Embracing Erosion, Devon chats with Ben Slater, the Senior Vice President of Marketing at Beamery, a leading talent lifecycle management platform.

Today marks yet another exciting evolution in our firm’s history; we’re unveiling a recruiting and talent development service line, which will provide companies with a holistic solution to attract, recruit, and nurture top-tier product marketing talent.

On this episode of Embracing Erosion, Devon chats with product marketing leader and career coach, Yi Lin Pei.

As a product marketer, you will likely find yourself in the position of having to manage the retirement of a product or feature at some point. Like go-to-market (GTM) plans for new innovations, this process requires proper planning and strategic marketing to ensure a smooth transition for both the company and its customers. In this guide, we'll provide a list of best practices for product sunsetting.