The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. So as you begin to determine how you could quantify product marketing at your organization, let’s first consider what’s possible from a metrics perspective.
Product Marketing is one of the few roles that works intimately with sales, sales enablement, product, product enablement, partnerships, marketing, communications, client success, engineering and more in order to effectively gain market insights and scale product launches. The best way to work with these cross-functional teams is to consider them your stakeholders.
