Devon O'Rourke
A guide to measuring product marketing success

The Product Marketing Alliance’s State of Product Marketing Report for 2020 shows that only 5% of product marketers feel like their role is fully understood, meaning quantifiable metrics are desperately needed to maintain credibility and leadership buy-in. So as you begin to determine how you could quantify product marketing at your organization, let’s first consider what’s possible from a metrics perspective.

A guide to measuring product marketing success

marketplace

Etsy’s comeback: a case study on focus and prioritization

Etsy’s comeback: a case study on focus and prioritization

In March of 2017, Etsy stock was at an all-time low at just under $10 a share. There were grumblings about the marketplace’s slowing growth and insiders worried about how it could possibly stay afloat while competing against Amazon. Activist investors besieged the leadership team and ultimately led to a changing of the guards, with turnaround guru and eBay vet Josh Silverman taking the reins. A year after hitting an all-time low, Etsy’s stock rebounded and grew 200% to $30 a share; now at just over three years, a 10x increase at over $110 a share. So what can be attributed to this meteoric comeback?