We sat down with Al Dea, Founder of Betterwork Lab and host of the Product Marketing Careers podcast, about identifying product marketing talent and some of the challenges and opportunities in doing so.

On this episode of Embracing Erosion, Devon chats with Adam Oliver, the founder of the product consultancy, Crafted.

On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having product marketing report into Product vs Marketing, and much more. Enjoy!

We sat with Nicole Rowe, iProov’s Chief Marketing Officer, for her thoughts on Fluvio’s one-year engagement with the organization.

If you are in technology, you have likely heard of Product-Led Growth or PLG. While this is a new trend in tech, the concept behind PLG is simple and has been around for a long time. Many roles benefit from PLG, but product marketers gain a unique advantage.  Why? Because PLG is a gold mine of customer information. 

On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!

First-half strength in the technology market followed by a broadly unstable macroeconomic backdrop in the second half of 2022 led to a challenging, but resilient third year for Fluvio. 

On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!

Product Marketing has consistently grown as a function over the past several years. Here are five challenges all product marketers face (and how to overcome them). 

On this episode of Embracing Erosion, Devon chats with James McGinniss, the CEO and Co-Founder of David Energy, a new type of energy provider. They discuss how the energy grid is dramatically changing and is quickly becoming decentralized (you’ll hear that James relates this to the early days of the internet), how you can hire for customer empathy, the challenges of marketing toward "blue collar millionaires", why B2C represents a massive opportunity in the energy space, and why now may be the time to go against the herd and invest in growth. Enjoy!

On this episode of Embracing Erosion, Devon chats with product marketing leader, Bryan Dsouza. They discuss the importance of establishing and documenting principles, the nuances of product marketing in B2B vs B2B2C, how acquiring talent has changed since COVID, what characteristics make for a great product marketer, and more.

With Fluvio Marketecure Workshops, we assess, refine, and (potentially) rename products and features to showcase them in a way that makes it easy for prospects and customers to understand how products and/or services work together to orchestrate a solution to a problem.

If your business is selling technology solutions such as hardware, software or Software as a Service (SaaS) applications, you live in a highly competitive world. As such, it’s important to understand who your competitors are and what differentiates your solution from the others.

On this episode of Embracing Erosion, Devon chats with investor and former marketing leader, Aneel Lakhani. They discuss how to make better decisions, how GTM changes from startups to enterprises, what characteristics make for a great product marketer and investor, and more.

Whether you’re a product marketing manager (PMM) looking to grow your career, or a hiring manager looking to fill a product marketing role, it’s critical to know what hard and soft skills are necessary to be a successful, and stellar product marketer.

Pricing and packaging is tricky – how do you identify the perceived value of a product or feature? How do you assign a monetary value? How do you know what customers will pay more for?

All these questions can be answered through a well-designed pricing and packaging initiative.

We sat down and interviewed Actionstep’s Chief Marketing Officer, Triona Saunders, and Chief Product Officer, Cody Bender to get their thoughts on our work together over the past year.

We sat down and interviewed Brightcove’s Director of Product Marketing, Matthew Noyes to get his thoughts on our work together over the past year.

We sat down and interviewed Firstbase’s Vice President of Product & Design, Ian Cairns to get his thoughts on our work together over the past year.