n this episode of Embracing Erosion, Devon chats with Ryan Sorley, the Vice President of Win/Loss at Klue and the founder of DoubleCheck Research a win/loss analysis firm acquired by Klue in early 2023.

In the season premiere of the Competitive Enablement Show, Fluvio's founder and managing partner at Fluvio Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion.

On this episode of Embracing Erosion, Devon chats with Marcus Andrews, the Sr. Director of Product Marketing at Pendo.

On this episode of Embracing Erosion, Devon chats with Evan Huck, Co-Founder and CEO of UserEvidence.

In this post, we'll cover when and when not to add a new persona to your GTM motion, opportunities and pitfalls when adding a new persona, how to research a new persona, how to ensure a smooth enablement process, as well as how to ensure the new persona fits into existing product marketing strategies.

On this episode of Embracing Erosion, Devon chats with Renat Gersch, a product marketing evangelist who has built and led PMM teams at companies such as Treasure Data and Wrike.

Today marks a significant and unique evolution in our firm’s history; we’re unveiling a small investment arm we’re calling Fluvio Ventures. 

With the launch of Fluvio Ventures, Fluvio now offers a more complete suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle.

Official market launch is one of the most critical and high-risk points of the product development process. If you have the right framework in place, launches can systematically be more successful and drive awareness, adoption, engagement, revenue, and even unlock new market segments.

On this episode of Embracing Erosion, Devon chats with Rowan Noronha, the founder of the Product Marketing Community and an advisor to both high-growth and enterprise companies such as Gong and Clari to name a few.

We sat down with Al Dea, Founder of Betterwork Lab and host of the Product Marketing Careers podcast, about identifying product marketing talent and some of the challenges and opportunities in doing so.

On this episode of Embracing Erosion, Devon chats with Adam Oliver, the founder of the product consultancy, Crafted.

On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospectives, how to lead remote teams, the nuances of having product marketing report into Product vs Marketing, and much more. Enjoy!

We sat with Nicole Rowe, iProov’s Chief Marketing Officer, for her thoughts on Fluvio’s one-year engagement with the organization.

If you are in technology, you have likely heard of Product-Led Growth or PLG. While this is a new trend in tech, the concept behind PLG is simple and has been around for a long time. Many roles benefit from PLG, but product marketers gain a unique advantage.  Why? Because PLG is a gold mine of customer information. 

On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and with impact using SMIT (you’ll learn what this means), why it is better to operate off of faith not fear, and much more. Enjoy!

On this episode of Embracing Erosion, Devon chats with Derek Osgood, the Co-Founder and CEO of Ignition, the collaborative GTM platform. They discuss how to build a sustainable GTM model, why there aren't many tools and software products built for product marketers, how GPT-3 will be incorporated into B2B software products, how to make bold decisions, why setting a company and/or product vision is critical, and much more. Enjoy!

First-half strength in the technology market followed by a broadly unstable macroeconomic backdrop in the second half of 2022 led to a challenging, but resilient third year for Fluvio. 

On this episode of Embracing Erosion, Devon chats with Jason Oakley, the Senior Director of Product Marketing at Klue. This episode is built for those that love product marketing; they discuss category-building techniques, content strategy and what has made Jason a must-follow on LinkedIn, segmentation strategies and how they can apply to product packaging, and much more. Enjoy!

Product Marketing has consistently grown as a function over the past several years. Here are five challenges all product marketers face (and how to overcome them). 

On this episode of Embracing Erosion, Devon chats with James McGinniss, the CEO and Co-Founder of David Energy, a new type of energy provider. They discuss how the energy grid is dramatically changing and is quickly becoming decentralized (you’ll hear that James relates this to the early days of the internet), how you can hire for customer empathy, the challenges of marketing toward "blue collar millionaires", why B2C represents a massive opportunity in the energy space, and why now may be the time to go against the herd and invest in growth. Enjoy!