On this episode of Embracing Erosion, Devon chats with Nicole Silver, the SVP of Marketing at Volta.

On this episode of Embracing Erosion, Devon chats with Chris Wells, the Founder and Managing Director of Adience, a B2B market research consultancy.

Nearly a year ago, we unveiled the proprietary Fluvio GTM Model, a comprehensive approach to guide the creation of an effective, repeatable go-to-market process any company can and should adopt.

In this three-part blog series, we’ll dive into how to approach addressing each major element of the Fluvio GTM Model with your team, starting with Inbound activities that create a solid foundation for every market-facing motion

Becoming a PMM can be as challenging as it is exciting. Understandably, mastery in product marketing doesn't happen overnight—it's a journey that requires time, effort, and a wealth of hands-on experience. Here are some strategies that will help you navigate your early days as a first-time PMM, giving you a head start and setting you up for success.

On this episode of Embracing Erosion, Devon chats with Jason Grunberg, the Chief Marketing Officer at Bluecore, the retail marketing platform for some of the world’s largest retail brands.

On this episode of Embracing Erosion, Devon chats with Steven Cohn, a 4x founder and the current Founder & CEO of Winware, an AI company dedicated to helping product-led teams trial conversion rates.

As a product marketer, you're the driving force behind product launches. Your success hinges on building a deep understanding of three critical areas: the market, the customer, and your product. To maintain a pulse on the market and facilitate cross-functional collaboration, you need to have comprehensive market research.

We sat down and interviewed Keri Brooke, Chief Marketing Officer, to get her thoughts on our work together over the past year.

In the complex dynamics of product development and marketing, the alliance between Product Managers (PMs) and Product Marketing Managers (PMMs) can be formidable. However, this partnership can quickly create friction and disjointed goals if improperly managed. To solve this, multiple strategic approaches can enhance the synergy between your PM and PMM teams.

Understanding the relative strengths, areas of investment, and development progress of a PMM organization has been a perennial challenge for product marketing leadership. Take your Fluvio GTM Assessment today and build your path to an exceptional product marketing practice.

On this episode of Embracing Erosion, Devon chats with Patrick Wall, the Head of Competitive Intelligence at cybersecurity company, Imperva

n this episode of Embracing Erosion, Devon chats with Ryan Sorley, the Vice President of Win/Loss at Klue and the founder of DoubleCheck Research a win/loss analysis firm acquired by Klue in early 2023.

In the season premiere of the Competitive Enablement Show, Fluvio's founder and managing partner at Fluvio Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion.

On this episode of Embracing Erosion, Devon chats with Marcus Andrews, the Sr. Director of Product Marketing at Pendo.

On this episode of Embracing Erosion, Devon chats with Evan Huck, Co-Founder and CEO of UserEvidence.

In this post, we'll cover when and when not to add a new persona to your GTM motion, opportunities and pitfalls when adding a new persona, how to research a new persona, how to ensure a smooth enablement process, as well as how to ensure the new persona fits into existing product marketing strategies.

On this episode of Embracing Erosion, Devon chats with Renat Gersch, a product marketing evangelist who has built and led PMM teams at companies such as Treasure Data and Wrike.

Today marks a significant and unique evolution in our firm’s history; we’re unveiling a small investment arm we’re calling Fluvio Ventures. 

With the launch of Fluvio Ventures, Fluvio now offers a more complete suite of products and services to help software and technology businesses scale more effectively and efficiently throughout each stage of their lifecycle.

Official market launch is one of the most critical and high-risk points of the product development process. If you have the right framework in place, launches can systematically be more successful and drive awareness, adoption, engagement, revenue, and even unlock new market segments.

On this episode of Embracing Erosion, Devon chats with Rowan Noronha, the founder of the Product Marketing Community and an advisor to both high-growth and enterprise companies such as Gong and Clari to name a few.