Product marketers can take advantage of some pretty cool technology to become even more powerful. In this article, we highlight specific software tools that have the ability to transform your day-to-day work.

On this episode of Embracing Erosion, Devon chats with Chris Mills, the VP of Product Marketing at Wrike.

In the bustling world of product marketing, it's easy to get lost in market trends, customer insights, and crafting the perfect positioning. While balancing all of these responsibilities, professionals are always learning new skills to elevate their go-to-market (GTM) strategies. One such avenue, often overlooked, is the integration of project management principles, particularly those from the Project Management Institute (PMI).

At Fluvio Ventures, we are ecstatic to unveil our inaugural investment in Freeplay, the end-to-end platform for software companies to ship great products with LLMs.

We sat down and interviewed Steven Cohn, the Founder & CEO of Winware, to get his thoughts on our work together.

On this episode of Embracing Erosion, Devon chats with Bryan Clayton, the CEO and Co-Founder of GreenPal.

Building resiliency similarly requires honing focus on what drives the most value with customers and having cross functional teams that can quickly respond to changes in customer behavior. Those are core to the role of product marketing, putting it in a unique position to help drive growth strategy and deliver ROI.

In this video presentation, Fluvio Principal, Tom Crist breaks down how to identify and track against the right product marketing KPIs.

On this episode of Embracing Erosion, Devon analyzes the top four product marketing trends to keep an eye on and speaks with thought leaders at the Product Marketing Summit in San Francisco.

As a product marketer, a keen understanding of your target audiences is pivotal to your success. One of the best ways to build your function’s Voice of Customer expertise is through market interviews. In this article, we'll walk through proven approaches to planning and executing market interviews.

On this episode of Embracing Erosion, Devon chats with Amanda Malko, the former CMO at G2 and marketing leader at Mailchimp.

The B2B SaaS world is rapidly changing and growing. With more software market entrants with similar and almost identical products, the necessity of excellent product marketing is apparent. But in what type of company is a PMM more respected and essential: PLG or sales-led?

Learn how Fluvio helped Nerdio’s leadership team align on the company’s core value, narrowing in on the characteristics of their best customers, and ultimately identifying which customer challenges Nerdio’s products solves.

On this episode of Embracing Erosion, Devon chats with Kalyn New, the VP of Marketing at ROLLER.

We sat down and interviewed Deepinder Singh Dhingra, the Founder & CEO of RevSure, to get his thoughts on our work together.

On this episode of Embracing Erosion, Devon chats with Adrian Koehler, the Founder and Senior Partner of executive coaching firm, Take New Ground

Discover how viewing AI as a collaborative partner, rather than just a tool, can unlock its full potential. Through curiosity, imagination, and a universal approach, we'll explore timeless solutions that resonate with customer needs. Are you ready to transcend previous techniques and embrace a new way of engaging with technology?

There is no definitive framework or guide for measuring the success of product marketing. The reality is that most product marketing success metrics are influenced by the actions of other functions, so it’s almost always a proxy and never directly attributed to product marketing. 

Which begs the question: how can we measure success purely from a product marketing perspective?

On this episode of Embracing Erosion, Devon chats with Tamara Grominsky, the Founder of PMM Camp and formally the VP of Product Marketing at Kajabi and Chief Strategy Officer at Unbounce.

Is the idea of consolidating all of the potential personas you might come in contact with during a sales cycle overwhelming you to no end? Are you spending team meetings getting bogged down in customer titles and industry nuances? 

It sounds like you are in need of a simplification tool that has the potential to completely change the way you and your internal teams are talking about your customers. Enter Archetypes.